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Our Ethos

In the past, I’ve found it hard to nail down our ethos, and that’s because it’s grown into more than I could have ever hoped for. Our ethos has evolved into a source of joy and contentment, a feeling I hope you can experience when you walk into the studio or after a workout. It creates a joyous, contented buzz that I get after teaching a class, and I hope you can feel it, too.

Our ethos is creating movement classes that foster a super friendly, fearless, and fun vibe, encompassing much more than just aesthetic goals. We are here to help you achieve these aesthetic and fitness goals, but we also want you to come away having had a blast with some friends, feeling proud of what your body can do, and excited to do it all over again. This commitment to your long-term consistency brings with it health and happiness.

If I had to sum up our teaching & studio ethos, it would be:

1.      Community and Play – We want you to feel welcome and safe. Creating a community was not something I had ever thought was important until I started HKôre. Now I appreciate it so much. It makes me undeniably happier, gives me purpose, and makes me work harder. I love watching our members help each other with tricky moves, belly laugh, inspire, and cheer each other on. Another element that has naturally bloomed at the studio is play. Pilates classes can traditionally be quite strict and aesthetic-focused, but they miss this element and the benefits play can bring. Our Plus+ classes, especially, are full of play and can help you find a way to take your strength and progress out of the studio and turn them into skills that you use to play & move fearlessly with your children, friends, and family. Play helps build community and pushes you to step out of your comfort zone and do things you never thought possible, increasing resilience, self-belief, and self-confidence. 


2.      We are movement optimists - Results over perfection. We believe in the resilience of the human body. Movement optimism is about moving without fear and avoiding vilifying certain movements. Our bodies are incredibly resilient despite what you may have been led to believe. We actually need to stress our physical system to increase strength and resilience in our soft tissues, muscles, and bones. Fear of movement can create hypervigilance around certain body parts, resulting in more pain, less movement, increased fear of movement, meaning less movement again, leading to more weakness in all tissues and therefore increased likelihood of pain and injury….a vicious cycle. Movement, especially strength & cardiovascular training, is undeniably important for our health. Plenty of obstacles can stop us from meeting exercise guidelines without creating a million different rules and regulations about how you should or shouldn’t do an exercise. It’s time to get perfectly imperfect. As you grow, your version of perfection can come. At HKore, we have spent years of training and research, allowing us to simplify all the noise into effective, fun classes that will give you results. There are so many stories out there telling us how you should and shouldn’t exercise when, in reality, just getting moving, no matter how you do it, is awesome! Yes, form can come into it, but it’s a tiny part of a much bigger picture and rarely the be-all and end-all. It’s time to celebrate everybody’s different bodies, biomechanics, and goals and stop vilifying them for being different. What might be an effective movement pattern for one person could be really unhelpful for another.


3.      We teach evidence-based practices – There is a lot of noise out there, and it can be hard to know what to believe. It’s suspected that it takes approximately 17 years for new research to become best practice. (1) That means there are a lot of health professionals out there teaching a lot of outdated information (I was one of them!). Alongside this, 59% of personal trainers and 56% of exercise physiologists can’t identify physical activity guidelines despite the many incredible benefits of encouraging people towards them. (2)  Most research confirms what we don’t know and has us frequently practising the answer of ‘I don’t know’ to client questions rather than giving you something we made up because we want to sound knowledgeable. It’s taken me many years and a clinical diploma to learn how much I didn’t know. I began to realise that most of the courses I had taken on my health & fitness journey were not teaching the latest evidence despite being advertised.

Our evidence-based Reformer classes are expertly tailored to help you meet exercise guidelines. We pride ourselves on our Reformer strength classes, which make you stronger and more flexible, as the Reformer offers unparalleled ways to train strength and flexibility.

Adding an evidence-based approach to Reformer Pilates and our 1-1 PT sessions can help you understand the latest in pain science, rehab, and exercise while helping you meet your goals.

I love watching our members evolve through whatever life throws at them and emerge stronger, happier, more energetic, and more self-confident in both body and mind.

We hope our fearless movement and community ethos bring you as much joy and fulfilment as it does us!

New to HKôre? Choose 1 of our Intro offers here.

Regular member? Gain points for every class you attend for awesome rewards as part of our HKôre Kollective program!


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1 comentário

Amanda Morley
Amanda Morley
11 de jul.

Great Blog Holly! I am addicted to HKôre I love reformer Pilates, come and give it a try you won’t regret it.

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